Menu

2014 Action Item: Did B2B Marketers Become More Agile?

January 6th, 2015

2015-6-January-to do list.jpg

It was just a year ago that B2B marketers had a clean slate, the whole year in front of them.

Now it’s over. 2014’s gone. No second chances.

We caught up this time last year with industry insiders about some absolute must-dos for 2014. Starting today, we catch up with some of them again to see, well, if B2B marketers DID the must-dos.

We begin with Carla Johnson, president of Type A Communications out of Parker, Colo. Johnson’s message last year to B2B marketers was to become agile.

“Why, how and what marketers need to perform in our roles has never changed so much or at such a significant rate as it is now,” Johnson told CMSWire last year.