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2014 Action Item: Did Marketers Master Blogging?

January 7th, 2015

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We’ve all seen company blogs dash out of the starting gate like an Olympian sprinter.

Then it’s a slow jog. A walk. A crawl.

And, finally, a death. It stops entirely, and your latest blog post is from the days of the Bush Administration.

Blogging — and blogging consistently — is critical for businesses, Dorie Clark, CEO of Clark Strategic Communications and a Forbes and Harvard Business Review contributor, told us last year. It was an imperative for 2014, Clark said.

So how did businesses and marketers do? We caught up Clark to find out. (Check out yesterday’s “2014 action item” catch-up with Carla Johnson on agile marketing).