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News Bites: Celum, Xerox, Google, Oracle, More

January 30th, 2015

The latest in processing, collaborating, sharing, restoring, understanding, integrating, expanding and joining from the Spinach Capital, the West’s Most Western Town, Oyster Town, The Land of Milk and Honey, the Birthplace of Aviation, Powder City and the City in a Garden.

Retail Leads in Customer-Focused ‘Modern’ Marketing

January 30th, 2015

Retail is leading the way when it comes to more customer-focused modern marketing practices, according to a Forrester Consulting study commissioned by Oracle. Andrea Ward, vice president of marketing, Oracle Marketing Cloud, said the retail industry has a long tradition of being customer-centric. "By embracing new data technologies and taking an integrated marketing approach, retailers are able…

The End of Knowledge Management is Already Here

January 29th, 2015

Despite what people think, the end state of knowledge management is already here. All future things are uncertain and that is not going to change no matter how much information, or how many artifacts, you have at hand. Entropy dictates that the problems of uncertainty multiply with the increase of information or artifacts.

EMC Documentum Group Changes Its Name and Leader

January 29th, 2015

First off, we know that the division of EMC which owns Documentum is actually called IIG, or the Information Intelligence Group. At least until now that is. Tweets from IIG’s partner pep rally, held earlier this week, reveal that the division, which most simply call Documentum, will now be named the Enterprise Content Division. This…

Simplified Adaptive Video Streaming: Announcing support for HLS and DASH in Windows 10

January 29th, 2015

Internet Explorer 11 in Windows 8.1 introduced support for Professional Quality Video using Media Source Extensions (MSE) and Encrypted Media Extensions (EME). With Windows 10, Microsoft is announcing browser support for HTTP Live Streaming (HLS) and enhanced support for MPEG DASH in the new EdgeHTML rendering engine. These new features automate adaptive streaming, and make…

Simplified Adaptive Video Streaming: Announcing support for HLS and DASH in Windows 10

January 29th, 2015

Internet Explorer 11 in Windows 8.1 introduced support for Professional Quality Video using Media Source Extensions (MSE) and Encrypted Media Extensions (EME). With Windows 10, Microsoft is announcing browser support for HTTP Live Streaming (HLS) and enhanced support for MPEG DASH in the new EdgeHTML rendering engine. These new features automate adaptive streaming, and make…

4 Ways Marketers Can Move Mobile Advertising Forward

January 29th, 2015

On the heels of recent research centered around how companies are falling short with mobile marketing, comes a new report — this time with similarly disappointing findings around mobile advertising, in particular. The AdExchanger Research report, titled Mobile’s Unmet Potential (available for purchase), finds that although marketers, technology providers and agencies surprisingly share the same…

Google, VMware Partner for Hybrid Cloud Computing

January 29th, 2015

Google announced today that it has inked a new partnership deal with VMware that should give its public cloud services a considerable boost in the enterprise. According to a statement issued by the two companies, VMware is making four Google cloud services available to enterprise customers through its vCloud Air hybrid cloud. The services include…

Think Only Marketing Owns Customer Experience? Think Again

January 29th, 2015

Customer experience management usually lands in the laps of the marketing team. After all, they’re the ones who are responsible for fostering the relationship between the brand and the customer. The idea that customer experience is exclusively a marketing problem is a little shortsighted for any business. For the multichannel retailer, it’s flat out incorrect.

Survey: Marketers Will Be Revenue Generators in 3 to 5 Years

January 29th, 2015

We said last summer marketers are a paranoid bunch. Will I go extinct? Does my work even matter? We think a lot of that holds true today.  It’s all going to change, though. Marketers in the next three to five years will matter — even to their organization’s bottom line. In a survey of nearly…