Lexmark Believes ECM Is Good For Your Health

January 8th, 2015

Lexmark moves slowly, but solidly. Its latest move is the acquisition of medical imaging technology provider Claron in an all cash deal worth $37 million. Lexmark has also announced that once the deal is closed it will incorporate Claron’s medical content management technology into Perceptive, the enterprise content management vendor that Lexmark bought in 2010…

From Star Wars to Marketing: Challenges for Technology

January 8th, 2015

Technology enriches our lives, empowers consumers and makes it possible to share knowledge on an unprecedented scale. It also raises important questions on how much more we can do and what we should do next. In fields like education, marketing, design and aging, we’ve just begun to understand the potential of technologies to serve society. As…

True or False: Social Media Marketing Works

January 8th, 2015

As someone who earns a living helping B2B marketers make social media work, I was surprised by a recent claim from Forrester Research. Marketers use social networks like Facebook and Twitter to engage customers and prospects, Forrester noted. But then it added: it’s not working. That’s not the case, based on my experience.

Too Many B2Bs Fail to Track, Measure Social Media

January 8th, 2015

Many B2Bs still have a lot to learn when it comes to social media smarts, according to a new report. While most B2Bs know they should be engaging with their customers on social media, they’re often not using available tools to harvest critical data and put it to use. Rather, they treat social as a…

Glip Releases Asana Integration, Tackles ‘Email Overload’

January 8th, 2015

Less email, less stress, better collaboration. Social enterprise collaboration platforms push this theme regularly. Some think email is dead. Others don’t. It’s a pot-stirrer in tech, no doubt. Boca Raton, Fla.-based startup Glip is right in the thick of it, like hundreds of other social collaboration platforms. Does Glip expect companies to completely move away…

Reading the Office 365 Tea Leaves

January 8th, 2015

Every year around this time “experts” sit around and make predictions about all sorts of things. In some spaces like world politics, this is truly a guessing game. When it comes to Microsoft, it involves more of trying “to read the tea leaves.” Even with the breathtaking pace of change, there are still pretty good…

Microsoft Ups Its Customer Experience Play

January 8th, 2015

Microsoft is flexing its customer experience muscles. Last night it announced the spring release of Parature will come with more than 30 new “high priority” customer capabilities. They’re designed to help businesses streamline and improve their customer experience strategies. The release follows the acquisition of Parature by Microsoft last February for a reported $100 million….

What to Expect in E-Discovery and Information Governance in 2015

January 8th, 2015

The e-discovery market continued its maturation in 2014, with last year’s hot trends like predictive coding and early case assessment becoming more mainstream and new initiatives around information governance, big data and BYOD/social media emerging as important issues. Electronic information disciplines, such as records management, cyber security and corporate compliance, continued to become more intertwined…

Q1 Planning: Top Marketing Technology, Social Business Conferences & Events (08-Jan-15)

January 8th, 2015

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we’ve missed something, don’t hesitate to add your event to the list. (You can also view the full calendar here.) You’re Invited: Total Economic Impact of a Workflow Automation Solution Join CMSWire and Nintex on January…

Office 365 & Sharepoint Online Just Became Irresistible

January 7th, 2015

Forget Google Docs, Box and any productivity tool that anyone else has to offer. Microsoft is committing its brains and its brawn to one thing —being your “go to” for your digital life, at work and at home. It plans to do this by providing a window to the digital world that feels “more personal…