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DAM’s Roadmap for 2015 and Beyond: Interoperability, Analytics

January 7th, 2015

A number of vendors in the DAM industry were asked one question, “What innovative new features and technologies will you offer in 2015?” And while the DAM and MAM industry is diverse, four clear trends emerged. We covered the plans for reimagined user interfaces and approaches to making video more accessible yesterday, which leaves us…

2014 Action Item: Did Marketers Master Blogging?

January 7th, 2015

We’ve all seen company blogs dash out of the starting gate like an Olympian sprinter. Then it’s a slow jog. A walk. A crawl. And, finally, a death. It stops entirely, and your latest blog post is from the days of the Bush Administration. Blogging — and blogging consistently — is critical for businesses, Dorie Clark,…

Marketers Beware: Terrifying Pitfalls of the Viral Meme

January 7th, 2015

Viral content has gone viral. Several people, including many of my Facebook friends, have referenced or forwarded the King of Clickbait article by Andrew Marantz in the New Yorker. It’s taking off like wild fire. Yes, it’s gone viral. Readers here may have noticed I’m obsessed with clickbait and have written about how it is denigrating…

Push for Strategic Governance in Information Management

January 7th, 2015

In the middle of last year I moved roles from the corporate intranet team to my current role as Director of Technology Strategy and KM for Legal, Corporate and Compliance Group. Though the roles are quite different, there’s one word that links the two together — governance.

The Year B2B Marketing Stops Playing Second Fiddle to Sales

January 7th, 2015

As a career-long B2B marketer, I notice and appreciate the way consumer brands speak to (or attempt to) speak to me. It’s easy as B2B marketers to get caught up in our own world, our own language, our internal nuances and what we “feel” will resonate with audiences. And often, the pressure to sell more…

New Year’s Resolutions: An Annual Source of Anger, Disgust

January 7th, 2015

Do New Year’s resolutions make us angry, annoyed and even disgusted? If you’ve stepped into an over-crowded gym this week, the easy answer is yes. The regulars are disturbed that their “homes” have been invaded by the crowd that has pledged to finally lose weight. And the resolution makers are frustrated that they have to…

No Ticket Needed for the Office for Android Tablet Preview

January 7th, 2015

There’s not going to be a device on the planet on which you can’t use Microsoft productivity tools. OK, maybe that’s pushing it a little too far. But that seems to be CEO Satya Nadella’s strategy and he’s executing on it one quick step after another. Microsoft  just announced that the Office for Android tablet…

Got a Good Story to Tell? You Should – If You’re a Marketer

January 6th, 2015

For some, marketing about products is so five minutes ago. Today is the day of the story for marketers. Tell good stories and people will listen. When people listen, credibility rises. When credibility rises, you may have a customer. Storytelling’s hot — Entrepreneur Magazine deemed 2014 the year of the story. David Aaker is a strong…

Making Social Business More Social #CES2015

January 6th, 2015

Social business tools don’t always live up to their promises of effective, real time, collaborative communication. Yammer may look a bit like Facebook, but not everyone is comfortable working in groups on Facebook. Conference calls are useful, if you get past the garbled voices. And while Google Docs are convenient and compatible with many programs,…

Good Cloud, Bad Cloud. Why Cloud?

January 6th, 2015

Confused about the cloud? You’re not alone. Adoption is projected to grow at double digits despite plentiful guidance on why we should fear the cloud. Pundits tell us, “If your organization is not implementing the cloud, you’re already behind.” Yet it is easy to feel the cloud is just beyond our grasp. To quote Jason…