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Transit crowdedness trends from around the world, according to Google Maps

June 27th, 2019

Crowdedness predictions come from optional feedback directly from the people who use Google Maps. In fact, you may have received notifications asking about how crowded your subway, train, or bus ride was after navigating in transit mode. To learn more about how crowdedness levels vary around the world, we analyzed aggregated and anonymized reports of…

Different Approaches for Creating a Staggered Animation

June 27th, 2019

Animating elements, at its most basic, is fairly straightforward. Define the keyframes. Name the animation. Call it on an element. But sometimes we need something a little more complex to get the right “feel” for the way things move. For example, a sound equalizer might use the same animation on each bar, but they are…

How Rituals used Google Marketing Platform to become a global brand

June 27th, 2019

One year ago we introduced Google Marketing Platform to help marketers drive better results for their business. Google Marketing Platform brings together our advertising and analytics solutions, allowing you to create, buy, measure, and optimize your marketing in one single place. This enables a better understanding of the customer journey and more effective campaigns.  We’ve…

Using Percy to add visual testing to a Jekyll site

June 27th, 2019

Visual testing is the automated process of reviewing software from a purely visual standpoint. Instead of testing the code underneath, visual testing is all about what end users actually see and interact with. Similar to functional testing, however, visual testing fits directly into your stack and workflow. And with Percy, it’s easy to add snapshots…

A new way to discover Google tools to grow your small business

June 27th, 2019

Small businesses make a big impact on our communities–creating jobs, treating customers like family, and often defining what makes a town unique. Over the years, we’ve built a range of tools to help these businesses use the web to grow and thrive. In 2018, our Search and Advertising tools helped create $335 billion in economic…

First Public Working Draft: Fetch Metadata Request Headers

June 27th, 2019

The Web Application Security Working Group has published a First Public Working Draft of Fetch Metadata Request Headers. This document defines a set of Fetch metadata request headers that aim to provide servers with enough information to make a priori decisions about whether or not to service a request based on the way it was…

Inaccessibility of CAPTCHA, alternatives to Visual Turing Tests on the Web

June 27th, 2019

The Accessible Platform Architectures (APA) Working Group, with support from the Research Questions Task Force, has published an updated Working Draft of Inaccessibility of CAPTCHA, alternatives to Visual Turing Tests on the Web. This update includes changes that address the substantial comments received since the May 2019 version, which have helped us improve our analysis…

Three Predictions From the State of CSS 2019 Survey

June 26th, 2019

Running a developer survey like the State of CSS is a multi-stage process. First, you need to collect the data. Then, you process it into a usable shape. Finally, you come up with nifty ways to visualize it and release it to the world. But then, once the dust settles and the traffic dies down…

3 ways to improve video viewability and grow revenue

June 26th, 2019

Video content has reached new heights and more screens than ever before, making video ads one of the most engaging and effective ad formats today. But as people gain more control to watch video content anytime and anywhere, there are still a number of design and technical factors that can get in the way of…

Get your campaigns ready to reach the always-on deal seeker

June 26th, 2019

Marketers recognize Black Friday and Cyber Monday as major shopping holidays to prepare for. But did you know that only 18 percent of shoppers consolidate their holiday shopping to these days?  Consumers are on the lookout for deals year-round—about 60 percent say that finding a great deal is what they enjoy most about shopping. So…