February 24th, 2015
About this time last year, we tried to crack the code of getting worth out of trade shows.
Perhaps no one said it better than Stuart Chapman, head of telemarketing for Aetorius Marketing Ltd, a B2B telemarketing firm in Wiltshire, England. He wants to gain a "real understanding of what drives these businesses and what makes them stand out from everyone else."
Also, he added, "At the very least I look to gain new members of my network."
Trade shows are, after all, about making connections. But what about the other side of the spectrum — the conference organizers. What makes a good show for them? Profit? New customers? Exposure?
We caught up with Alon Alroy, co-founder and chief marketing officer at Bizzabo, a New York City-based provider of event-planning software, about making shows a success.