August 2nd, 2017
Todo Mejora means “it gets better”—and it’s this message that the Chile-based nonprofit has worked tirelessly to advocate for. In the wake of continual LGBT discrimination around the world, Fundación Todo Mejora strives to support the LGBT adolescents who face discrimination, including those considering committing suicide. Chile has one of the highest levels of suicide and school violence in Latin America. It’s projected that if nothing is done, in four years, one adolescent in Chile will end his or her life nearly each day—an astounding metric that Fundación Todo Mejora hopes to change.1,2
Continuing with our series about impactful organizations using Google for Nonprofits tools, this week we’re highlighting how Fundación Todo Mejora uses technology to spread its message and creates a safe space for these teenagers to find refuge in times of need.
Showing up when searching for help—Google Ad Grants
By implementing a strategic campaign using Google Ad Grants, the nonprofit targeted Google searches common to suicidal thoughts such as “I want to commit suicide”, “Who should I call if I want to kill myself?”, or “Help me, I want to die”. When a local person searches this on Google, Fundación Todo Mejora’s ads show up to intervene with supportive messages, and provide links to resources to find help. One 19-year-old girl who found support from these ads said, "Amidst my depression, I Googled how to commit suicide. Your foundation, ’Todo Mejora,’ popped up in my search results. It made me smile and reminded me the reason to go on.”
These ads have allowed Fundación Todo Mejora to save lives and navigate people to their website where they can find resources and support. As a result, website traffic increased by 20% in one year alone, which means the organization found a way to reach more people in need. This increase also prompted Fundación Todo Mejora to expand their suicide hotline support to 30 hours/week up from 7 hours/week.
Spreading the word—YouTube
To further increase visibility, Fundación Todo Mejora created a YouTube channel where adolescents share their personal stories, which have helped create a community of support, coupled with the call-to-action overlays inspiring others to follow suit, take initiative, and send donations. In their most popular video, with over 62,000 views, Demi Lovato speaks out against homophobic and transgender bullying and encourages victims to reach out for help.
Storage & syncing—G Suite
Fundación Todo Mejora now uses G Suite exclusively for all its day-to-day operations, relying on Gmail, Google Drive, and Google Calendar to work productively. The unlimited user accounts and 30GB of storage per user has saved them time and money that once went towards paying for other storage products. Now, they can save important data in a shared and collaborative space which has helped them streamline their processes, preserve historical documents, and improve communication.
With more time, funding, and organizational processes, Fundación Todo Mejora can focus on expanding their support for youth in need and the LGBT community. Read more about their story on our Community Stories page on our Google for Nonprofits site.
To see if your nonprofit is eligible to participate, review the Google for Nonprofits eligibility guidelines. Google for Nonprofits offers organizations like yours free access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story. Learn more and enroll here.
Footnote: Statements are provided by Nonprofits that received products as part of the Google for Nonprofits program, which offers products at no charge to qualified nonprofits.
1 OECD (2016). Low Performing Students: Why They Fall Behind and How To Help Them Succeed. PISA. OECD Publishing. Paris
2.Ministerio de Salud de Chile (2013). Situación Actual del Suicidio Adolescente en Chile, con perspectiva de Género [Current Situation of Adolescent Suicide in Chile, with a gender perspective]. Programa Nacional de Salud Integral de Adolescentes y Jóvenes. Chile.