Build your brand with YouTube: New ways to drive reach and engage your audience at scale

September 16th, 2020

The digital video boom is here. As people spend more time at home and the need for relevant, fresh content is at an all-time high, the shift from linear to digital video is accelerating. On YouTube in particular, over 2 billion people globally are gravitating toward timely content, from live entertainment like Post Malone’s live-streamed…

New YouTube features to help you navigate the streaming boom

May 7th, 2020

Viewer attention is shifting dramatically as we spend more time at home–and we’ve heard directly from many advertisers that are working quickly to adjust their creative and media strategies, especially to orient toward streaming platforms. Today, we are sharing new advertiser insights and accelerating the launch of a number of tools–including Brand Lift measurement on…