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Grow your brand with new Google Marketing Platform tools

September 16th, 2020

In the past months, we’ve seen a breakthrough in searches for terms such as “online graduation,” “staycation” and “virtual classroom.” As people form new consumption habits, a strong brand is more valuable than ever. It allows you to stand out in the marketplace at a time when customers are on the lookout for the products…

Display & Video 360 tools to navigate the TV streaming boom

June 11th, 2020

Over the past few months, people have spent a remarkable amount of time watching connected TV at home. As a result, Display & Video 360’s connected TV available inventory surged by 75 percent in April 2020 from the previous year. And this doesn’t include YouTube and YouTube TV, which over 100 million people watch on…