February 27th, 2015
Last week was huge in the booming world of big data with vendors simultaneously chasing market share and sharing innovations on the big stage at Strata + Hadoop World in San Jose, Calif.
If you have a big data product or service to sell, there may not be a better opportunity. After all, there’s a captive audience that paid big bucks and committed their time to be there. Attendees genuinely want to hear what you have to say. This is why so many vendor announcements are made at, or around, the conference.
Putting forth the best you have to offer while on the big stage, without sounding like an infomercial or slamming the competition seems to challenge some, though. Here’s the secret, strut your best stuff, your grandest vision and your ability to deliver, and the customers you want to win over will see and hear, only you. Knock a competitor, even if you don’t out rightly name them, and there are two of you sharing the spotlight. Is that what you want customers to remember?