Bing/Yahoo Tramples Google in Paid Search

January 21st, 2015

Bing/Yahoo Tramples Google in Paid SearchGoogle is losing ground in the paid search market to the Yahoo/Bing partnership, according to new report by IgntionOne (IO) a cloud-based digital marketing technology provider.

The IO Q4 2014 Digital Marketing Report calls the growth in Yahoo/Bing share “historic.” It jumped to 26.3 percent of U.S. search spend — a 25.8 percent jump over consecutive quarters.

“I am a little surprised by the success of Yahoo!/Bin at chipping away at Google’s lead. They’re still a distant second to Google, but they have made some serious gains this quarter – mostly due to their gains in mobile and tablets,” said IO president Roger Barnette.