February 25th, 2015
Boston-based digital marketing platform provider BlueConic released updates today that are designed to help marketers connect "siloed data stores" and applications across their stacks.
The five-year-old, 28-employee company features a platform that company officials also claim enables brands to "identify, understand and interact" with customers on an individual basis.
The update is supposed to make it easier to connect marketing systems, "allowing marketers to construct a dynamic profile of any individual in real-time that pulls from a number of available sources," said Dan Gilmartin, chief marketing officer at BlueConic. "This in lieu of trying to reconcile disparate data into a cobbled together source of the truth about the customer."