February 13th, 2015
The Redwood Shores, Calif. company that helped create the Net Promoter Score this week released an insights platform designed to improve customer experience programs.
Officials at cloud-based provider Satmetrix boast that the new product, Satmetrix NPX, puts a customer-centric view at the center of its software through the introduction of a "Customer Graph." Officials touted the Graph’s single, integrated view of the customer journey that maps customer feedback directly to corresponding data.
The new platform offers a view of the "entire customer journey" by using high-volume, high-frequency customer data sets, according to company officials.