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Complete the Digital Marketing Puzzle, One Integration Step at a Time

February 12th, 2015

Complete the Digital Marketing Puzzle, One Integration Step at a Time Being a marketer today can be a challenging task, particularly because today’s savvy customers have already completed about 80 percent of their purchase research by the time they even contact you. This shortened sales cycle means that if your data isn’t organized across systems to make your customers’ history and preferences easily accessible, lost sales opportunities and lower customer satisfaction will inevitably result.