January 16th, 2015
If you’re like most people you experienced some great, and some awful shopping experiences over the past few months. But what made some experiences great and others less than average?
The answer is almost certainly that the good experiences were driven by exceptional service tailored to your specific needs, and the bad experiences were caused by poor and uncaring service. It’s the difference between the sales associate that takes the time to understand what you are looking for and helps you find it, versus the sales associate that is too busy texting to be bothered by your questions.
The same characteristics of a good in-store experience also make for a good digital experience. The more personal and relevant the digital experience, the better.