February 5th, 2015
Successful marketers have dedicated project managers, a formal content review structure and strong automation of workflows. Ideally, they also administer project management software — without reliance on the IT department.
These are some of the findings from researchers at ProofHQ, a Dallas- and London-based provider that surveyed about 500 marketers for a report entitled, "4 Insights Proven to Increase Marketing Agility."
"The key is an agile approach and a collaborative environment for the entire team," said Brandon Pindulic, a Boston-based digital marketing specialist who works for ProofHQ. "The more unproductive teams felt like they didn’t have a system. They relied on long email threads for reviewing and approving content."