November 20th, 2018
People crave deals and promotions when shopping for their loved ones over the holidays. In fact, according to the National Retail Federation, one-third of shoppers said that all of their holiday weekend purchases were driven specifically by promotions (+11.4 percent YoY). Google’s recent study with Ipsos shows that 57 percent of holiday shoppers say promotions/coupons are an important part of their holiday shopping. That’s why we’re excited to bring the Merchant Promotions program to Shopping Actions.
Merchant Promotions allows you to run online promotions for the products you sell on Google. When you add promotions to your Shopping Actions inventory, shoppers see the promotion (like 10% off) wherever your product shows up on Google Express. This can increase the appeal of your offer and encourage shoppers to buy. In fact, one of our pilot merchants saw an average of 9.4% increase in conversions (add to cart) and 9.5% increase in GMV per session when they added promotions to their offers.
First, join the promotions program by filling out this form. Once approved, there are two ways Shopping Actions merchants can link inventory to promotions:
1. Manually in Merchant Center by selecting Shopping Actions in the promotions tool in the promotions section of your account. If you’re already running eligible promotions for your Shopping Ads, it’s as simple as checking the Shopping Actions button.
2. By creating a Promotions feed and setting the promotions destination attribute to “Shopping Actions”. If you already run promotions for Shopping Ads, simply update the promotions destination attribute in the promotions feed to include Shopping Actions.
Interested in joining or learning more about Shopping Actions? Fill out our interest form. We look forward to helping you reach more shoppers throughout the holidays and beyond!