January 21st, 2015
How does it feel to wake up a few days before your company’s IPO to discover your rival just made a smart acquisition? We don’t know, and Box co-founder and CEO Aaron Levie can’t tell us: He’s in a quiet period mandated by the US Securities and Exchange Commission (SEC), which prohibits him from making such comments.
But here’s the deal. Early this morning Dropbox announced that it now owns CloudOn, a top 10 workplace productivity app in 120 countries. CloudOn makes it easy for people to edit, create, organize and share docs on any platform.
This should yield big wins for Dropbox (and its 300 million users) for several reasons. First because CloudOn brings with it an attractive mobile UI for content creation and collaboration as well as the team of engineers who built it. And second because the 100,000 companies who use Dropbox for Business will be able to do more of their work in Dropbox without ever having to leave the platform. The win for the enterprise? Productivity.