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Dropbox Says Open Sesame with Its New Button

February 5th, 2015

Dropbox just gave its 300 million users another reason never to leave. While some Sync and Share providers would brag about a release like today’s, Dropbox doesn’t — that’s not its style.

What it does instead is ever so quietly say “Hey, by the way, look what we’ve done now that will make your life easier.” Its motive is to simply delight you, but how it plays out has another effect. It makes the experience on some of the other file sharing services kind of suck in comparison.