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EMC, Hippo Partner on Content Management for the Digital Era

February 18th, 2015

It’s long been a dream of content management solution providers from both sides of the street to offer Enterprise Content Management (ECM) and Web Content Management (WCM) capabilities under one roof to help companies optimize their information assets and provide enhanced customer experiences.

And while it’s an impressive vision, single vendors have seldom realized it. Managing enterprise information — and leveraging it to inform and present web and (now) digital experiences — are different things.

EMC Documentum tried to do both with Web Publisher, a product it ceased developing in 2010. Alfresco tried as well, but it now seems to be steering customers toward its web content platform partners.

The better solution: collaborative efforts between WCM and ECM providers to deliver best of breed solutions for their mutual customers. And that’s precisely what the teams at Hippo and EMC’s Enterprise Content Division (ECD) are doing today as they bring to market an enhanced integration between Hippo’s web content management system (WCMS) capabilities and EMC Documentum’s ECM platform.