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The Emotional Value of Data: 5 Critical Actions to Take

January 20th, 2015

The Emotional Value of Data: 5 Critical Actions to TakeEmotional consumption has recently been identified as one of the social trends shaping how we live and work – now and in the future.

“The shift to emotional consumption has huge implications for employers and marketers,” wrote Marc Emmer in a LinkedIn post. Emmer is a strategic planning consultant and author of the book, Intended Consequences.

“In a time when we are blitzed with thousands of messages daily on multiple devices, people have a hunger for an emotional connection. Watch for shifts in marketing messaging to greater emphasis on empathy and community.”