January 20th, 2015
Emotional consumption has recently been identified as one of the social trends shaping how we live and work – now and in the future.
“The shift to emotional consumption has huge implications for employers and marketers,” wrote Marc Emmer in a LinkedIn post. Emmer is a strategic planning consultant and author of the book, Intended Consequences.
“In a time when we are blitzed with thousands of messages daily on multiple devices, people have a hunger for an emotional connection. Watch for shifts in marketing messaging to greater emphasis on empathy and community.”