January 16th, 2015
Development of mobile apps for consumers and enterprise are two different animals. Consumer apps come from a broad range of sources, from individual hobbyists building Flappy Bird clones to publicly traded kings of the consumer app industry unleashing Candy Crush Sagas upon the workers of the world. For many consumer app creators, the approval process and product cycle is not complicated: make your game or widget, get the bugs fixed, and put it out there for everyone to enjoy. If it’s engaging and you catch viral lightning in a bottle you might see the ROI shortly, from ad impressions or in-app purchases.
Enterprise app development typically includes many more levels of approval, including getting buy-in from an organization’s CTO and other key stakeholders. This can result in more refinement to ensure all the requirements of the enterprise are met, but this comes with the risk that the app could sprawl to become an over-packed, unwieldy platypus.