July 19th, 2017
As the late, great Dr Seuss once said, “there is no one alive who is you-er than you.” At Google, we know this statement is truer than true. Sure, we all have many things in common, but none of us has quite the same mix of passions, interests and goals as the next person. And, while we each keep up to date on the things that matter to us in different ways—social media, news apps, talking to friends—it’s hard to find one place to stay in the know about exactly what matters to you. Today that’s changing.
People have long turned to Google to get answers, learn about the world, and dig deeper on topics they’re passionate about. Today, we are announcing a new feed experience in the Google app, making it easier than ever to discover, explore and stay connected to what matters to you—even when you don’t have a query in mind.
A smart feed that changes with youSince introducing the feed in December, we’ve advanced our machine learning algorithms to better anticipate what’s interesting and important to you. You’ll see cards with things like sports highlights, top news, engaging videos, new music, stories to read and more. And now, your feed will not only be based on your interactions with Google, but also factor in what’s trending in your area and around the world. The more you use Google, the better your feed will be.
As the world and your interests change, your feed will continue to grow and evolve along with you. You’ll notice that your feed will also reflect your interest level for various topics—for example, if you’re a photography enthusiast but just casually interested in fitness, your feed will show that. But if you see something that isn’t up your alley, unfollowing topics is easy too. Just tap on a given card in your feed or visit your Google app settings.
Follow your favorites
While we’ve been getting better at understanding your interests, it hasn’t always been easy for you to choose new topics for your feed. To help you keep up with exactly what you care about, you’ll now be able to follow topics, right from Search results. Look out for a new “Follow” button next to certain types of search results—including movies, sports teams, your favorite bands or music artists, famous people, and more. A quick tap of the the follow button and you’ll start getting updates and stories about that topic in your feed.
Broader context and deeper exploration
To provide information from diverse perspectives, news stories may have multiple viewpoints from a variety of sources, as well as other related information and articles. And when available, you’ll be able to fact check and see other relevant information to help get a more holistic understanding about the topics in your feed.
We’re also making it easier to dive deeper into any of the topics you see in your feed. At the top of every card, you’ll see a header that puts your interests front and center, letting you search that topic on Google with one tap.
Get more of the stuff you care about
With these updates to the feed, it’s easier than ever to stay in the know about exactly the things you care about and see more content to inform, inspire and entertain you. You’ll spend less time and energy trying to keep up with your interests and more time enjoying and cultivating them. Whether you’re a pet-loving, Nietzsche-reading, sports fanatic; a hip-hop head and burgeoning brewmaster; or anything in between, your feed should fit your fancy.
We’ll leave you with some final words from Dr. Seuss: "The more that you read, the more things you will know. The more that you learn, the more places you'll go."