February 4th, 2015
Knock us over with a feather: Video has gone mainstream in the enterprise. In a Wave released yesterday for Enterprise Video Platforms and Webcasting, Forrester Research describes video as an increasingly common channel for both internal communication with other employees and external communication with customers and partners.
Because of the growing demand for video in everything from marketing and corporate communications to employee education and training, selecting the right technology platform has become imperative. Forrester defines a video platform as software (and optionally appliances) to capture, manage and deliver one-to-many live and on-demand IP video.
So what can you do? One vendor leads the pack — and six more are credible alternatives, the research concludes.