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From Star Wars to Marketing: Challenges for Technology

January 8th, 2015

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Technology enriches our lives, empowers consumers and makes it possible to share knowledge on an unprecedented scale. It also raises important questions on how much more we can do and what we should do next.

In fields like education, marketing, design and aging, we’ve just begun to understand the potential of technologies to serve society. As the new year dawns, TeleTech has published Technology of Us, a book that examines that potential through the eyes of 15 people like director George Lucas, designer Gadi Amit, marketer Don Peppers, architect Rachel Armstrong and aging expert Laura Carstensen.

CMSWire obtained permission to publish brief excerpts here. You can read the complete essays by all 15 contributors at TechnologyOfUs.com.