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GENOVA LinkTracker

April 20th, 2013

GENOVA LinkTrackerGENOVA LinkTracker let’s you easily track the user interaction with outbound links on your Joomla webpage. That is: Every time a user clicks on a link, that leaves your webpage, this click is logged and can later be analysed in the adminstration area of the CMS.

WHY YOU MIGHT NEED IT

Analytics tools, like Google Analytics, only track, where your users come from (inbound links), user demographics and lots of other information. Outbound Links, however, are not being tracked, unless you modify your site quite a bit. GENOVA LinkTracker does this job for you. Especially if you have a lot of traffic on your site, you might want to know, to what external websites your users are leaving. These external websites might benefit heavily from the traffic that is comming from your site. GENOVA LinkTracker gives you numbers you might want to use on the negotiation table 🙂

And of course, it’s always good to know, where your users are leaving to, once they are done with your content.

HOW DOES IT WORK?

GENOVA LinkTracker adds a little piece of javascript (1 KB) once your site is loaded. Each time a user clicks on an outbound link, the click will be logged in the database. In the backend you have then the opportunity to analyse these clicks for a specific period of time.