October 10th, 2019
The holidays may feel far away, but businesses are already preparing for the shoppers that will show up in the next couple months. Here are a few ways to make sure you’re ready for the holiday rush:
Stand out to local shoppers
If you’re a local business, keep your Business Profile on Google updated using Google My Business.
- Update your store hours with your holiday hours
- Add photos of new inventory or your festive store decorations
- Create a Post sharing your holiday events or special services, like gift wrapping
- Provide a welcome offer to thank customers who follow your business and draw in new customers
Show up when people are searching for what you have to offer
Most people will start their holiday shopping by searching, and Google Ads will help your product or business show up. To take advantage of a specific holiday, create a seasonal campaign and consider adjusting your budgets to match search growth for holiday peaks so your ads don’t go dark mid-season. After the holidays, review your past account performance to improve future campaigns.
Get a free personalized plan to help you reach your business goals
Answer a few questions about your business and the Google for Small Business site will create a personalized plan with Google tools to help you stand out online, reach more customers and work more efficiently during the holidays and throughout the year.
Dive deeper into your holiday marketing plan
If you want to learn more about how to spruce up your holiday marketing plan, watch this free holiday livestream.