June 27th, 2019
GIFs have become an essential part of communicating with friends and family. Whether we’re texting, emailing, or posting online, we’re always on the hunt for that perfect GIF. In fact, over the past five years, GIF search interest on Google Images has nearly tripled, as people search for the GIF that speaks most to them.
To make it easier to say “surprised,” “good morning” or “buenas noches” with the perfect GIF, Google Images now has a “Share GIFs” section that lets you share GIFs directly into different apps, including Gmail, Hangouts, Android Messages and Whatsapp.
This section is powered by our GIF search engine, something we’ve been investing in since our acquisition of Tenor last year. Shareable GIFs are made available by content creators, including our partners from streaming services, movie studios, and the YouTube community. Any content provider, GIF creator or GIF platform can submit GIFs to the new section on Google Images by either uploading GIFs to Tenor.com, or connecting with Google’s partnership team via this form.
GIFs appear in this section based on how likely they are to be shared, so that you can find a GIF that captures exactly what you want to say. This feature will be available starting today on the Google app for iOS and Android, as well as Chrome on Android. Over time, we’ll bring directly shareable GIFs to more surfaces and mobile browsers, so it’s as easy as possible to share your personality with a cartoon, animal, or something else entirely.