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5 steps to improve media performance using Google Analytics

April 8th, 2019

This is the second post in a series about how linking Google Analytics and Google Ads can help marketers gain deeper insights, create smarter campaigns, and drive better business outcomes. Today’s customers expect the right message at the right time—even as their journeys become more fast-paced and less linear. How are marketers responding? With ad…

The cloud demystified: How it works and why it matters

April 8th, 2019

Whether you’re backing up photos or streaming our favorite TV shows, you may know it’s all made possible by the cloud. But for a lot of us, that’s where the understanding ends. With Next ’19, Google Cloud’s annual customer conference, this week, it’s a good time to ask: What is this cloud, anyway? Before cloud,…

How advanced is your organization’s data strategy?

April 8th, 2019

For news and media organizations, audience is king. But how they use insights to adjust their editorial and revenue strategies varies widely across the industry. Deloitte, in partnership with the Google News Initiative, conducted a global study to help publishers responsibly analyze and activate their data to improve user engagement, increase direct-paying relationships with readers,…

New types of rich results from your Google Assistant on Android

April 5th, 2019

We’ve been working to make the Assistant even better on the device that’s with you wherever you go: your phone. Last fall, we launched a visual refresh to the Assistant on phones, and today, we’re bringing a new update to Android phones that will provide better visual responses and more complete information at a glance….

A library’s next chapter: digital skills with help from Google

April 5th, 2019

Editor’s note: It’s National Library Week, and to recognize the impact of libraries of local communities, we’ll hear from Robyn Jonston of the Memphis Public Libraries. To share how libraries have affected your life, use the #MyLibraryMyStory hashtag. Local libraries are essential community hubs and one of the few places that are free and open to…

An ultramarathoner running so others can “rise”

April 5th, 2019

Editor’s note: Passion Projects is a new Keyword series highlighting Googlers with unexpected interests outside the office. If you had asked Zanele Hlatshwayo several years ago if she’d ever go on a run for 10 days straight, she’d probably laugh. But these days, that’s exactly what she’s training for—and she changed her mind about running for a…

Kansas City is buzzing: explore it with Google Arts & Culture

April 5th, 2019

In January 17, 1920, under the terms of the Eighteenth Amendment, Prohibition began in America. As the rest of the U.S. started drying out, Kansas City, Missouri filled its glass and earned the nickname “Paris of the Plains.” Thanks to political boss Tom Pendergast, who laid down the law in KC, the booze continued to…

Take a walk through Kakadu on Google Street View

April 5th, 2019

In Australia’s Top End, you will find the country’s largest national park: Kakadu National Park. Covering almost 20,000 square kilometers (about half the size of Switzerland) and with terrain encompassing wetlands, rivers and sandstone escarpments, it’s home to the world’s oldest living culture with more than a dozen Indigenous groups. One-third of Australia’s bird species,…

Working together when we’re not together

April 4th, 2019

As the manager of Google’s People Innovation Lab (PiLab) team, which researches making work better in and outside of Google. I regularly find myself performing what’s called “Distributed Work” collaborating with teammates who aren’t based in San Francisco with me. It’s not unusual in a single day to be emailing with Googlers in Tokyo or…

Master your email with these essential Gmail tips

April 3rd, 2019

Your email can feel like a never-ending to-do list. And in a world where technology makes you more connected to work than ever before, how do you set ground rules to keep your energy up, your focus sharp and your sanity intact? As a productivity expert at Google, I help Googlers use products like Gmail,…