January 6th, 2015
For some, marketing about products is so five minutes ago.
Today is the day of the story for marketers. Tell good stories and people will listen. When people listen, credibility rises. When credibility rises, you may have a customer.
Storytelling’s hot — Entrepreneur Magazine deemed 2014 the year of the story.
David Aaker is a strong believer of the storytelling concept for marketers. Aaker, vice chairman of Prophet, author and branding expert, told CMSWire that marketers must realize not everyone’s going to be initially attracted to a brand.
“People sometimes are just not interested in what you’re offering,” Aaker said during a phone interview with CMSWire. “So you find out what they are interested in, and you get involved with that.”