August 16th, 2018
Imagine you’re remodeling your kitchen, and you want information about how quartz compares to granite for your new countertops. Sure, Google can tell you what quartz and granite are, but that’s perhaps not what you had in mind. Chances are you’re hoping to learn more about the differences in cost, benefits, and durability of each, and may be looking for guidance on other subtopics to explore.
For these types of queries, we’re introducing a new way to get you to relevant information fast and help you get a glimpse of multiple aspects of a topic with a single search.
Now when you search for something like [quartz vs. granite], you’ll see a panel with a set of relevant subtopics to explore. As another example, when you search [emergency fund], you’ll get a quick view of information that relates to the recommended size, purpose, and importance of an emergency fund, and you can easily click the links to these relevant sources to learn more. This new format is meant to help guide you with what we understand to be common, useful aspects of the topic and help you sift through the information available, all with the goal of delivering the most relevant results for you.
These new panels are automatically generated based on our understanding of these topics from content on the web, and we hope you find them useful as they roll out over the next few days.
This update is the latest in a series of improvements we’ve been making to help you get information quickly with Search. As always, if you have any feedback on the information you see, please let us know via the feedback link at the bottom of the search results page. To learn more about how these types of features work, check out our post on featured snippets.