September 15th, 2017
Our trends this week center around a night of awards, a month of celebrations, and a lifetime of friendship. Read on for more top-searched trends, with data from the Google News Lab.
The day all your binge watching pays off
While Hollywood stars prepare their acceptance speeches for Sunday’s 69th annual primetime Emmy Awards, others are searching: “Which child actor has the most Emmys?” “Why isn’t Game of Thrones nominated for Emmys?” and “What TV show won the most Emmys?” There’s no telling who will take home that coveted golden statue, but so far, Donald Glover, Elisabeth Moss and Kevin Spacey are the most-searched nominees for lead actor/actress.
Now that’s true friendship
Pop star Selena Gomez revealed that she took time out of the spotlight this summer for a kidney transplant related to lupus. Search interest for Francia Raisa, Selena’s longtime friend who gave her the kidney, went up more than 9,000 percent this week. People turned to Google to find out how the pair of BFFs met and ask “Why did Selena Gomez need a kidney transplant?”
The ruling on the field is a fumble
If you didn’t already know who Sergio Dipp was, you probably do now—assuming you're one of the many people who searched "Who is Sergio Dipp?" this week. The ESPN broadcaster made his Monday Night Football debut and stumbled through an awkward sideline report during the Broncos/Chargers game. Sergio’s tweet about newfound notoriety prompted us to look for other top searches about the topic of fame. Fame-seekers want to know “How to get Instagram famous,” “How did Adele become famous,” and “What is Benjamin Franklin famous for?” (One thing we know for sure: He did it without Instagram!)
Let’s look at the (Equi)facts
Last week’s Equifax data breach—which may have compromised the personal information of 143 million Americans—raised lots of questions about security. Search interest for “credit freeze” reached all an-time high this month, with related questions like, “What is the difference between a fraud alert and a security freeze?” and “How do I freeze my credit?” Specifically related to the Equifax breach, people are searching “How to find out if I was affected by Equifax?” and “How do I freeze my credit report Equifax?”
Hispanic Heritage Month
Today is the first day of National Hispanic Heritage Month, a celebration of people and cultures hailing from Spain, Mexico, the Caribbean and South America. Top queries about the month-long tribute include: “How does the White House celebrate Hispanic Heritage Month?” “Who first declared a Hispanic Heritage Month?” and “Why is Hispanic Heritage Month celebrated on September 15?” Google is celebrating too—check out our Arts & Culture Exhibit and our Keyword series featuring some of our amazing Hispanic Googlers.