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How to Get Customers to Not Hate Self-Service

February 18th, 2015

How to Get Customers to Not Hate Self-Service Self-service portals are springing up everywhere.

Some customers love them, while others shudder at the thought of involving a database in their problems. At the same time many companies are doing a poor job of implementing self-service or avoiding it altogether for fear of driving customers away.

It doesn’t have to be this way. By understanding the potential benefits of a well-integrated self-service portal, you’ll be able to make sure yours doesn’t suck (and even pick up some new customers in the process).

So why consider a self-service portal?