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The IoT Will Drive the Future of Digital Experience

February 3rd, 2015

The IoT Will Drive the Future of Digital Experience People often think of the Internet of Things as being about smart thermostats, milk-ordering fridges and cheap beacons. This practical view obscures both the promise and the threat of IoT.

IoT is about adding sensors, logic and connectivity to anything imaginable. In an IoT world, so much data that could only be captured with significant human effort can now be easily gathered and quantified. With a small investment, almost anything bigger than a postage stamp can be located and observed. Large objects and more investment allow for many additional capabilities, which are amplified when the devices interact with other things in the IoT.