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Jadu Claims Its Latest Update Will Disrupt the CRM Space

February 19th, 2015

A Leicester, UK, web experience management provider has launched a cloud-based case management system that its CEO claims will disrupt the "the large IT CRM space with a secure cloud platform that is built around users and people.”

Jadu, founded in 2001 on the Jadu CMS platform, just released Jadu Q, a Software-as-a-Service (SaaS), multi-tenant product for managing the customer experience. Company officials said it includes strong collaboration capabilities with a focus on customer retention. It also includes a full messaging system and time-based ticket and enquiry management functions.

The new offering "provides the end user of a service with the ability to manage and present their case proactively," Jadu CEO Suraj Kika told CMSWire. "When customers make complaints, applications or 
requests online it is normally a ‘fire and forget’ exercise. Q gives the customer access to a portal where they can requests updates, upload ‘evidence’ and see the case unfolding."