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Just How Much Must the CMO and CIO Work Together?

January 5th, 2015

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Forrester Research says a strengthened relationship between the CMO and CIO will be paramount for companies’ success in 2015.

Shocked? Neither are we. This executive relationship — and how it must be tightened, glued, bonded and sealed — has been bandied about before.

Marketing and information technology leaders reached by CMSWire agree the CIO-CMO is an important relationship in the executive scheme of things.

But just how important depends, they say.

“While there is no doubt that the CIO-CMO relationship is key to success in the digital age, the same applies to relationships across the C-suite,” said Ian Cox, a London-based author who was a finalist for the British Computer Society’s CIO of the Year award in 2011 and was also ranked among the top 100 UK CIOs for 2012 by CIO Magazine.