September 25th, 2017
Whether you’re cycling to work or juggling a cup of coffee, it’s often difficult to pull out your phone, unlock it and answer an incoming call, read a text or skip a music track.
To help you to control your digital life while navigating your real one, Google ATAP (Google’s Advanced Technology and Projects group) developed Jacquard—a connected apparel platform that allows fashion designers and apparel manufacturers to integrate connectivity and interactivity into clothes. And the first product that incorporates Jacquard—the Levi’s® Commuter™ Trucker Jacket—will go on sale Wednesday.
The first thing to know about the Levi’s® Commuter™ Trucker Jacket with Jacquard is just that: it’s a jacket. Like any regular denim jacket, you can wash it (just remove the snap tag), it’s durable, designed to be comfortable for cycling and it’ll keep you warm on and off the bike. With Jacquard technology, you can perform common digital tasks—like starting or stopping music, getting directions or reading incoming text messages—by simply swiping or tapping the jacket sleeve.
The technology that makes this possible is embedded in the jacket. Gesture-sensing Jacquard Threads are woven into the cuff and wirelessly connected to your mobile phone using tiny electronics embedded inside the sleeve and a flexible snap tag. The snap tag also notifies you about incoming phone calls or text messages¹ with light and haptic feedback. The gestures on the jacket cuff are fully re-configurable: using the Jacquard app you can assign gestures to invoke different digital “abilities” that were designed specifically for an on-the-go lifestyle:
Play or pause your music, skip to the next track, or ask what song is playing².
Get your next direction, ETA, or the current time.
Receive updates on incoming call or texts with a subtle LED light and a vibration on your sleeve, and have the text message read to you.
The Levi’s® Commuter™ Trucker Jacket with Jacquard™ by Google is available for purchase Wednesday in select shops. Next week, it will be available in the US online at www.levi.com and at select Levi’s stores.
We’re excited for Jacquard to be out in the world, and look forward to seeing how connectivity and interactivity can dress up the rest of your closet.
1. For Android, you need a supported phone running Android 6.0.1 or newer. To check if your Android phone is supported go to jacquard.com/levi/specs. For iOS, you need an iPhone 6 or newer running iOS 10 or newer. Features vary between iOS and Android. Requires a Google account, an internet connection, and a cellular plan for calls and texts. Fees may apply.
2. Not compatible with some music services. Go to g.co/jacquard/music for info. Subscriptions and fees may apply.