February 2nd, 2015
While conducting research for my yearly enterprise social network update, a trend that had been simmering for a while bubbled to the top: Quite a few enterprise social networking vendors had or were planning to extend their software in ways that make them nearly indistinguishable from web content management solutions.
That’s not too surprising. Jive Software has, for some time, supported external communities that provide a rich user experience with its JiveX product. Other enterprise social network vendors, for example Jostle, have positioned themselves as “social” intranets. While ostensibly an enterprise social network, products such as these often fill the same role as web content management software. They are used to create rich web-based experiences for internal or external communities.