January 6th, 2015
Social business tools don’t always live up to their promises of effective, real time, collaborative communication.
Yammer may look a bit like Facebook, but not everyone is comfortable working in groups on Facebook. Conference calls are useful, if you get past the garbled voices. And while Google Docs are convenient and compatible with many programs, many users also find their functionality somewhat limited.
What’s really missing is the “social” aspect of social business. It’s typically a lot more fun — and potentially more productive — to collaborate face-to-face with your coworkers . Of course, that isn’t always possible when colleagues on the same teams may work thousands of miles apart.