January 30th, 2015
To effectively manage and exploit a company’s knowledge, you need a metadata plan. The successful implementation of any content-related strategy — be it data, digital assets or text — requires implementation of a holistic metadata schema that is supported by technology, people and process.
Building a DAM or CMS without a metadata plan is akin to throwing papers in an unmarked box. The systematic organization that metadata provides increases the return on investment of a content system by unlocking the potential to ingest, discover, share and distribute assets.