January 12th, 2015
<Almost 2,000 technology demos and requests for proposals. Why not? Your team can handle it.
The landscape for marketing technology has exploded in the past year, nearly doubling to more than 1,800 software vendors.
Scott Brinker is the guy who’s chronicled this tech climb. He’s the author of the Chief Marketing Technology Blog, organizer of the Marketing Technology Conference and the co-founder and chief technology officer for Boston-based ion interactive.
But he may as well be the Godfather of Marketing Technology, the man who has boldly gone where no other marketing tech industry person has gone — diving into this crowded landscape and discovering a space as crowded as sardines.
"It’s somewhere between wonderfully inspiring and downright frightening," Brinker told CMSWire.