February 3rd, 2015
"Please, make the bad chart go away," I’ve heard more than one marketer plead.
I’ve been mapping the marketing technology landscape for the past five years. It’s mostly a labor of love. I’m fascinated by how this space is evolving — both the technologies and the strategies of the firms who build them. And as the co-founder of a marketing technology company, I have a vested interest in understanding our positioning in the larger world of marketing software.
My intention in sharing it was to illustrate just how much marketing has become a technology-powered discipline. I hoped it might impart a sense of awe for all the incredible innovation that’s out there.
But the most common emotion it stirs is, well, terror. It’s often incorporated into presentations with the intention of frightening people. "Look at how scary the marketing technology landscape is!" That’s a shame, because it’s really not as scary as it looks.