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Microbrowsers are Everywhere

January 3rd, 2020

The word “microbrowser” clearly got my attention. Never heard that before. Colin Bendell defines them as the little parts of other software that do HTTP requests to a URL to generate a preview. Like the little URL preview in iOS messages, WhatsApp, or Slack.

I’m a tiny bit skeptical of the name because what’s happening in the software making that HTTP request and parsing out a little data to use however it will. I’m not sure I’d call that a browser of any kind, but I take the point.

Microbrowsers are Everywhere

I agree that these things are mega important.

[…] the real gold for marketers is from word-of-mouth discussions. Those conversations with your friends when you recommend a TV show, a brand of clothing, or share a news report. This is the most valuable kind of marketing.

It reminds me of how tools, like Yoast’s SEO plugin for WordPress, help with managing the look/content of social preview cards.

Microbrowsers are Everywhere

I could see value in this same kind thing where it shows Slack and WhatsApp and all those tools, even if it’s harder to control.