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Multimedia Long-Form: The Next Big Thing for Content Marketing

February 2nd, 2015

Multimedia Long-Form: The Next Big Thing for Content MarketingWhat would it be like to transport yourself immediately from your current destination to the destination of your choice? From Star Trek to Harry Potter, to the ancient tales of Aladdin, we’ve been captivated by the idea that we could somehow move time and space to be in another world.

Until we have the power to wrinkle our noses and teleport, we must be satisfied with photos, videos and Skype. But is it possible to spin a tale and immerse readers in a story without asking them to leave their desk, couch or bed? What if we could tell a story and transport a person from his current reality into the storyteller’s tale?

Enter multimedia long-form. Also called interactive long-form or multimedia narrative journalism, this innovative way of telling stories means that we can actually put our readers in the center of the story in a way that wasn’t previously possible.