February 10th, 2015
Data is used in marketing and advertising. Nothing new there.
But just how to use it? A few companies hope to answer that question in a new "Best Practices Playbook" for executing data-driven dynamic advertising campaigns.
Jivox, a San Mateo, Calif.-based ad platform provider, partnered with Merkley + Partners and TVGla to produce the playbook. The goal is to help marketers make sense of an increasingly data-driven digital advertising world.