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New Digital Ad Playbook Focuses on Big Data

February 10th, 2015

Data is used in marketing and advertising. Nothing new there.

But just how to use it? A few companies hope to answer that question in a new "Best Practices Playbook" for executing data-driven dynamic advertising campaigns.

Jivox, a San Mateo, Calif.-based ad platform provider, partnered with Merkley + Partners and TVGla to produce the playbook. The goal is to help marketers make sense of an increasingly data-driven digital advertising world.