January 20th, 2015
Marketing and creativity has typically gone hand-in-hand. But many of the marketing folks I know are also innovative — and strike me as far more Silicon Valley than Madison Avenue.
There’s no argument that marketing departments want to get their messages in front of as many people as possible. But they have to be the right people or the whole effort could be a loss. That’s where innovation comes in: marketers are always looking for unique ways to share their messages.
As a child, TV was the primary medium by which I was exposed to marketing and advertising. Then the web came along.
The web slowly and methodically changed everything about advertising and marketing. Once it took hold, we were off to the races. The web gave marketers a new way to get their messages out to ever more targeted audiences and has allowed companies to become far more engaged with their customers — or, even better, potential customers.