February 22nd, 2018
We’ve been partnering with the mobile industry to improve the messaging experience on Android with RCS (Rich Communication Services), bringing more enhanced features to the standard messaging experience on mobile devices. As of today, we are working with 43 carriers and device manufacturers to bring better native messaging to every Android user.
Rich messaging for brands
Last year we created an Early Access Program to make it easier for brands to start participating in RCS business messaging (the mobile industry's term for rich business-to-consumer messages). Today companies across food, travel, retail and delivery services in the U.S. and Mexico are starting to have better conversations with their customers using RCS as part of our Early Access Program.
With RCS, businesses can send more useful and interactive messages to their customers. This means, for example, that a retailer can send beautiful images of their products, rather than a text message, and even let the customer select and buy something, all without leaving the messaging app. Best of all, customers who have already opted in to SMS messages from a business get this upgraded experience automatically in Android Messages.
In the U.S., we’ve collaborated with Sprint to enable campaigns with 1-800 Contacts, 1-800-Flowers.com, Booking.com, SnapTravel and Subway, among others, along with messaging partners 3C, CM.com, Mobivity, OpenMarket, Smooch and Twilio. We’re also working with Telcel to bring campaigns to Mexico soon with 5 Piso, Broxel, DHL Mexico and Secretaria de Salud along with messaging partners Airmovil, Auronix, Aldeamo and Tiaxa.
In the coming months alongside our partners, we’ll bring RCS messaging to businesses in more regions. And next week at Mobile World Congress, our partners will demonstrate how businesses can change the way they engage mobile customers using RCS.
RCS messaging growth in 2017 across Europe and Latin America
To help make RCS truly universal and give Android users a consistent and familiar experience with access to all that RCS messaging offers, we’ve been working closely with carriers and device makers around the world.
Over the past year, carriers across Europe, North America and Latin America including America Movil, AT&T in Mexico, Celcom Axiata Berhad, Freedom Mobile, Oi, Telia Company and Telefonica joined Deutsche Telekom, Globe Telecom, Orange, Rogers Communications, Sprint and Telenor Group in their commitment to launch RCS messaging, powered by the Jibe RCS cloud from Google.They will also preload Android Messages as the default messaging app for their subscribers. Vodafone Group RCS service also supports Android Messages and has already launched across 10 of its 14 RCS markets globally. All carriers are committed to interconnecting through the Jibe RCS Hub to bring RCS messaging to users across networks. Collectively, they represent more than 1.8 billion mobile subscribers worldwide.
To bring better default messaging to hundreds of millions of users, device manufacturers including TCL/Alcatel/Blackberry, Transsion, BLU, Positivo, Multilaser, Mobiwire, Azumi, and Essential are joining Huawei, LG, Archos, BQ, Cherry Mobile, Condor, Fly, General Mobile, HMD Global - Home of Nokia Phones, HTC, Kyocera, Lanix, Lava, Micromax, Motorola, MyPhone, QMobile, Sony Mobile, Symphony, Vodafone, Wiko, ZTE, along with Pixel and Android One devices in preloading Android Messages as the the default messaging app on their new devices.
We’re excited to see Android Messages and RCS connect more people and businesses, and look forward to expanding our collaboration with the industry to bring better messaging to every Android user.