Menu

How Retailers Can Drive Timely, Contextual Engagements

February 6th, 2015

Capitalizing on modern shopping behaviors and seasonal trends requires robust technology that recognizes today’s mobile-social consumers and engages them with the right messages at the right times.

Today’s marketing landscape is all about omnichannel engagement — having the ability to listen in real time to the interactions, opinions and aspirations of customers across mobile, social and web channels. It’s also imperative to act quickly on what you hear — to approach each customer on his or her own terms so you can positively influence potential sales.