January 14th, 2015
It’s a big world of marketing technology, as we reported earlier this week.
It’s an even bigger world of people that marketers are trying to connect with through those technologies. The more marketers know about those people and where they get information, the better.
"Everybody is dealing with the rapid evolution of marketing," said Jeff Rohrs, vice president of marketing insights at Salesforce, which this week released the Salesforce Marketing Cloud 2015 State of Marketing Report, its annual flagship research report based on data from more than 5,000 global marketers. "… The good news is we’ve never had more ways to connect with consumers. The bad news is we’ve never had more ways to connect with consumers."